Micah Staley's Brinkley RV Model Z R&D RV Trip

Brinkley’s Ultimate R&D Phase… Real Life!

R&D Hits the Road!

The Making Of The Model Z…

Hello, my name is Micah Staley, Co-Owner, and Lead Product Designer of the soon-to-be-released Model Z mid-profile fifth wheels. Due to the industry’s noticeable shift in focus away from customer experience and product design, the five of us founded Brinkley RV, and saw a unique opportunity to recreate the RV experience for customers.

After completing the first prototype of the Model Z, we knew we wanted to ensure every product we built would meet our standards of excellence and not those in today’s market.

We started by going above and beyond the RV industry’s common practices of building a single unit and starting production often before completing the first build and completing the research and development process. We would be different, rather than only building a single prototype Brinkley would build four. Each subsequent build results in a superior product over its predecessor.

We also went on to put that first Model Z prototype through the ultimate test of real life. I took my family on a 30-day, 6,000+ mile road trip across the country to identify any potential issues and refine the functionality of the design of the coach. This rare approach to research and development gave us an exclusive and personal opportunity to get direct feedback from fellow campers in our natural environment. While staying at campgrounds along our journey, we would invite fellow RV’ers over to get their real-world feedback, ideas, and listen to frustrations regarding their current home-away-from-home. We returned home with a list of over 250 refinements to help perfect the next Model Z prototype.

Micah Staley Brinkley RV Model Z R&D RV Trip

Micah Staley & Family

Micha Staley 1st Prototype Model Z Fifth Wheel

Model Z Prototype #1 of 4

As the Lead Product Designer for the Model Z, my team and I took Brinkley’s mission to heart. Scrutinizing every aspect of development and ensuring a good plan would bring authentic value and joy to people in the real world. After 4 Model Z prototypes, a few road trips, dozens of tests, and hundreds of improvements and refinements, we are proud to introduce the Brinkley Model Z, an RV built for campers, by campers.

I invite you to learn more about what makes Brinkley RV different and how we are raising the bar for our industry, and ultimately providing you and your family the best experience possible.

Micah Staley
Co-Brinkley RV Owner & Model Z Lead Product Designer

Behind The Scenes Video Of The Making Of The Model Z

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This real-world use with actual families and gathering feedback from real RVers at campgrounds is instrumental in our goal of providing you with the ultimate experience.

Luxury RV Windows

101+ EXCLUSIVE FEATURES

Gone are the swirly RV exteriors from 20 years ago. Inspired by luxury sports cars, Brinkley’s sleek modern signature styling is further enhanced by our industry-first frameless Euro windows.

2023 RV Shows

RV SHOWS & EVENTS

It’s show season, and we are excited to meet you and show off our new Model Z mid-sized luxury fifth wheels. Here are the shows, open houses, and events the Brinkley team is attending over the next few months.

New Fifth Wheels Video

R&D HITS THE ROAD

We are living the RV lifestyle right alongside you by hitting the road with Brinkley RV’s own Model Z. These adventures help us learn how we can improve our RVs based on our own camping experiences.

IN THEIR WORDS

WHAT OUR CUSTOMERS ARE SAYING

I don’t know other executives at companies that RV… It shows in the quality and all the little things that we see, including the fit and finish on everything…

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Don & Shirley Maycock

This new company and rig (Z3100) exceeded our expectations and then some… so we decided to buy it from Walnut Ridge in Indiana. The videos (Josh and others) were great, but experiencing it in person was simply amazing. We’ve toured hundreds of RVs through the years, and this was the first that literally took our breath away. We can’t wait to take delivery in February and then get it out on the road!

Google Review

Knox Howard

This rig (Model Z 3100) is sleek and sophisticated looking with exceptional craftsmanship, and it was a happy surprise that it was even better in person. I can’t say enough about the people at Brinkley, they’re fantastic on every level. It’s incredible to have the opportunity to meet the owners of a fantastic new company and all the people making it happen.

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Don & Shirley Maycock

I recently stopped by their facility. And I saw their new unit. It looks great, they’re hitting the details people are looking for.

Google Review

Ryan Sailor

Just ordered the Brinkley 3100 Model Z. Couldn’t be more pleased with the coach design, finishes, and craftsmanship. The company is proud of the product and stands behind it should there be any concerns.

Facebook Review

Becky Taylor

We don’t want to feel like we’re in a camper, and this (Model Z 3100) feels very residential, and that’s why I’m loving the Brinkley.

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Don & Shirley Maycock

Spectacular unit/manufacturer, really raising the bar for others in the industry. Super excited to see what this brand does!

Google Review

Josiah Stuck

Excellent design, build and customer commitment. Everything a luxury mid-profile coach should be. Many upgrades and special touches to make any trip more comfortable and relaxing.

Google Review

Becky Taylor